Course:
Master Program in Advertising, PR and Marketing
Objective:
This is an exhaustive program aimed at preparing the student for the industry in one of the wings of corporate communication. The course prepares the student for business development, client servicing, media planning, budgeting, logistics, brand management, media buying and selling, production and creatives. The curriculum also includes organization behaviour, public relations, marketing communication and strategizing. Students have the option of going in for a specialization by working on a live project or making a presentation.
The MassCoMedia USP:
Students will get a chance to be part of the marketing, content development and event management projects being undertaken the Institute. This would lead to better job prospects and provide value addition to his or her portfolio.
| Subject |
Marketing, Communication and Advertising |
| Level |
Masters |
| Medium |
Campus |
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