Choose a Career in Design
Design, be it of products of necessity, technology, beauty or any other accessories is rapidly going through a phase of change and innovation due to the increasing consumer demand of preferred utility and comfort. Opportunities in design profession galore for students as there are hundreds of sectors which need highly skilled and innovative professionals. Engineering, manufacturing, automobiles, fashion, entertainment, advertising, interior designing, food, IT, architecture are some of the sectors where designers are in great demand. The career in design holds immense scope and potential for skilled and talented individuals with innovative ideas.
Who are Designers?
Industrial or product design can be explained as the idea generation, concept development, testing and manufacturing or implementation of a physical object or service. Designers whether industrial or product, conceptualise and evaluate ideas, making them tangible through products in a more systematic approach. The role of a product designer encompasses many characteristics of the marketing manager, product manager and design engineer.
Product designers possess skills needed to bring products from its conception to the market. Aesthetics sense is important in product design along with knowledge of technology, ergonomics, usability, stress analysis and materials engineering. Broadly product or industrial designers design products ranging from automobiles, airplanes, medical equipment, sports products, ceramics, office or home accessories to other consumer utility equipments or objects.
Apart from the basic key qualities like innovative thinking, creative ability, the ability to draw, visual perception, sound aesthetics, empathy with the user and creative engineering, designers also require the following skills:
- Presentation skills
- Communication skills
- Commercial and entrepreneurial skills
- Problem-solving skills
- Eye for detail
- Ability to work in team
- General computer skills (knowledge of design tools like CAD etc)
Generally a bachelor's degree or diploma in Design after 10+2 is desirable. But a Masters degree in your area of specialisation gives you an edge over others as you gain in-depth knowledge and traits of the trade. The course in Design is an intensive professional programme which offers specialisation in the following:
- Product Design
- Furniture & Interior Design
- Ceramic & Glass Design
- Graphic Design, Animation Film Design
- Film & Video Communication
- Exhibition (Spatial) Design
- Textile Design
- Toy Design
For Masters programme the eligibility is a BE, B Tech, B Des, B Arch, B Interior Design or equivalent under the 10+2+3 pattern. The selection criteria for some institutes are scores obtained in common entrance exams like CEED, NEED or GATE.
CEED: Common Entrance Examination for Design is an all India examination conducted by the Indian Institute of Technology, Bombay (IIT, Bombay), on behalf of the Ministry of Human Resources Development, Department of Education, Government of India. The examination tests the candidates for visual perception ability, drawing skills, design aptitude and communication skills.
NEED: National Entrance Examination for Design is a qualifying examination of the consortium partner institutions for admission to the undergraduate level programmes in design. NEED is conducted by the National Institute of Design, Ahmedabad, as a nodal agency on behalf of the consortium partners. The institutes that accept NEED are National Institute of Design, Ahmedabad; D J Academy of Design, Coimbatore; IILM School of Design, Gurgaon; Indian Institute of Craft & Design, Jaipur; Wigan & Leigh College, New Delhi; Srishti School of Art, Design & Technology, Bengaluru; and Pearl Academy of Fashion, New Delhi.
Industrial engineering: For admission to a course in Industrial Design, a candidate should complete his 10+2 with Physics, Chemistry and Mathematics before appearing for the any of the entrance tests of design. The post graduate course in this field is offered by selected institutes for which a candidate should complete his Bachelors programme in design or architectural engineering.
Scope & Prospects
There are various career options for designers. They can be employed by manufacturing establishments, large corporations or design firms. Even the Government of India recruits a large number of designers. Designers can also freelance or start their own venture. You can also choose to become a teacher in design school and university. As a teacher and faculty you have the option to continue to provide consultation or operate small design studios to complement the classroom teaching.
Some of the fields to which designers can make their profession are:
- Fashion Design
- Interior Design
- Graphic Design & Animation
- Textile Design
- CAD Engineer
- Ceramic Design
- Automobile Design
- Public Utility Equipments Design
- Appliances and House Ware Design
Mostly all the courses in Design provide professional experience, training or internship during their programme. Students are exposed to a wide variety of real life situations, and get to test their skills on problem solving. This brings students close to the industry and help in them understanding the design industry dynamics. They are also helpful in decision making about which career option they want to choose. After 1-2 years of on-the-job training, students gradually advance to higher level positions. They may undertake positions of chief designer, design department head, or other supervisory positions in large firms or corporate houses. After gaining good experience you can start your own design studios. Jobs
You can expect tough competition on the job front as there are many creative individuals who are attracted to the Design career. You have to have an extra talent and be up-to-date with the technology to be successful. Designers with strong backgrounds in engineering and computer-aided design and extensive business expertise generally have the best prospects. Designers who can closely monitor and react to, changing customer demands-and who can work with marketing and strategic planning staffs to come up with new ideas and products-will improve their job prospects. Conclusion
Design is a career which offers great challenges and at the same time immense scope for your creativity and innovative ideas. It provides you with the satisfaction of seeing your ideas into shape and form and obviously getting recognition.
You have to possess those extraordinary skills to make your place in this very competitive market. There are many institutes that offer accredited Design programmes or courses and help students through the placement process, which you can join to kick start your career in design.
Some Institutes offering courses in Design
- National Institute of Design, NID, Ahmedabad
- National Institute of Fashion Technology, NIFT
- Shrishti School of Art, Design and Technology, Bangalore
- Raffles Design International, Mumbai
- IILM School of Design, Gurgaon
- Pearl Academy, Delhi
- IICD, Jaipur
- DJ Academy, Coimbatore
- Wigan & Leigh College (WLC), New Delhi
- IIT Guwahati
- IIT Mumbai
- IIT Delhi
- School of Planning and Architecture (SPA), Delhi